About GiGi's Sweet Magnolia

Welcome to GiGi's Sweet Magnolia

I'm Amy — also known as GiGi. 💕 I'm the heart and hands behind GiGi's Sweet Magnolia, a small Southern business rooted in handmade goodness, creativity, family, faith, and a whole lot of love. What started with small-batch soaps and bath and body products is growing into something even closer to my heart: a place for thoughtful gifts, creative fun, and memories made together.

I've spent more than 20 years in the dental world, but creativity has always had my heart. Crafting soaps, scrubs, and spa products became a true passion because I love knowing that something made with care can bring a little comfort and joy into someone's day. That feeling is still at the center of everything I do.

Family First

At home, my life is full of love and beautiful chaos. I share it with the love of my life, Heidi 💘, our six amazing children, and a growing crew of grandbabies who have my whole heart: Bo, Blakely, Elliott, and Oliver — with sweet Avila June getting ready to make her appearance. 💕 And, of course, we have a few furry grandbabies 🐾 keeping things extra fun.

Becoming GiGi has opened a whole new kind of joy for me. Seeing the world through little eyes is part of why I love making things children can explore, create, and get excited about — and why bringing people together matters so much to me.

Family inspires everything I create. Some of my little loves struggle with eczema, which is why I'm so intentional about the ingredients I choose and the gentler options I make. I want what comes from GiGi's Sweet Magnolia to be thoughtful, made with care, and as beautiful as it is meaningful.

Made From the Hard Parts

The last two years have stretched me, humbled me, and taught me how to keep going even when things didn't make sense. There were seasons of rebuilding quietly, trusting deeply, and learning that growth doesn't always look loud or flashy.

Creating GiGi's Sweet Magnolia has been part of that healing. Working with my hands, slowing down, and pouring intention into something simple but meaningful reminded me that beauty often comes from the hard parts — not before them.

Everything I create carries a little of that journey. The products are handcrafted in small batches and made with care — but more than that, they come from a place of perseverance and faith. No matter how much GiGi's Sweet Magnolia grows, I never want to lose the heart of where it began.

Growing With Heart & Southern Soul

These days, GiGi's Sweet Magnolia is becoming more than bath and body. You'll still find the handmade soaps, body butters, scrubs, magnesium bath soaks, and little everyday treats that started it all. But you'll also find handcrafted jewelry, custom bag charms and charm bracelets, a colorful Charm Bar, and playful activities for little creators.

Through Petals & Parties, I'm bringing that same handmade heart to birthdays, gatherings, and creative experiences — moments where people can make something their own, laugh together, and leave with more than just a product.

Whether you're visiting my market booth, picking out a gift, creating at the Charm Bar, or planning a party, I hope you feel welcomed, seen, and celebrated. The business may be growing, but the reason behind it hasn't changed: to make things with love and share a little of that love with others.

Welcome to My Happy Place

This space is more than a business to me — it's my happy place, and I hope it becomes a cozy little corner for you too. Pull up a chair, grab some sweet tea, and stay awhile. ☀️🍋

Thank you for being here. It means more than you know. 🌸